Vanilla Electronics Ltd was established in 2002, when father and son, Vince and Dan Croft, set up their component distribution business from a small home-office in Norwich.  Just two years later, in 2004, thy had a turnover of £2m per annum and had moved to a 25k square foot premises in Thetford, employing eight people. By 2013, the business had grown, employing 20 people, and now with an annual turnover of £6.2M, more investment was focused on an onsite clean room an inspection and testing equipment facilities.

In 2020, the father and son team turned to private equity investment to further accelerate growth – with increased sales, and growing the internal teams in engineering, marketing, and senior management. Now with 38 employees the business was now turning over £11.5m, and Vanilla now renames and becomes the ‘Vanilla Group’.